Augmented Reality

Unless you’ve been living under a rock, there’s a good chance you’ve heard a lot about augmented reality and virtual reality. Both of these technologies show plenty of promise for the real estate industry. How would your selling process be different if a client could experience an immersive, 3D walkthrough? What about if people could use an augmented reality application to see how their existing furniture would look in an empty home during an open house? Those are just the beginning of the possibilities available through AR and VR.

What Are the Pros and Cons of Augmented Reality and Virtual Reality?

Augmented reality is an affordable technology that is already available to everyone with a smartphone. Shopping apps like the Amazon app already utilize AR technology to give customers a glimpse of how a product would look in a room or sitting on a table. The primary downside of AR is that, until there is an affordable consumer product that is widely adopted, there won’t be many immersive AR experiences. While numerous companies have attempted to launch something specifically for the real estate industry, nothing has taken off yet.

Virtual reality is catching on, as there are numerous affordable headsets hitting the market and some consumers have media, games and electronics that require these devices to work properly. As consumers continue to flock to VR, it will also become more accessible for real estate agents. One of the primary downsides is that VR does require a specialized headset, like the Oculus Go, to offer the highest quality experience.

Future AR and VR Applications for Selling Homes

  • Homes with professional photographs have a higher perceived value. What about homes with a virtual walkthrough or 3D showcase? That boosts the perceived value even higher.
  • Hosting virtual open houses when the owner is still living in the home is simple with virtual reality. All you need to do is have a variety of VR headsets, and you’re ready to host at your office or another location!
  • Having a virtual reality “theater” in your office so that anyone stopping by can instantly see homes in a unique VR environment.

Over 70% of millennials are excited about applications of VR and AR, and as millennial homebuyers start searching the market for their first homes, you want a portion of that business. 

Master Real Estate Marketing

Homeland Title & Escrow offers a broad range of title services, including complimentary consultations for first-time homebuyers. To learn more about our services, give us a call at (410) 544-6700.

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