As many baby boomers face empty nests and retirement, a new generation is embracing the possibilities that downsizing and renting present. The fastest growing demographic of renters is currently adults over the age of 55, who are moving into amenity-rich, low-maintenance apartment and rental communities. How can you capture this valuable business and show your senior clients the benefits of homeownership?
What Do Baby Boomers Want?
The majority of baby boomers currently searching for a new place to live are seeking out single-story homes with smaller yards and less property to maintain. Some seniors are attracted to senior communities with swimming pools, social events, golf courses and other appealing amenities. When working with baby boomers, make it clear that there are numerous purchase opportunities that offer the lifestyle they want with minimal hassle and the benefits of homeownership. You should also be prepared to assist seniors who plan on spending time in two different places, like a condo in their hometown and a home in their preferred retirement destination.
Offer Advice on Aging-in-Place
One of the biggest benefits of homeownership is the freedom to make alterations to the property, including aging-in-place modifications. Homeownership allows seniors to add a variety of permanent and temporary modifications including higher toilets, grab bars, roll-in showers, ramps and more. As a real estate agent, you can also use this opportunity to showcase your local expertise and connect your clients with local service providers to make taking care of the property easy, including lawn care companies, house cleaners and handymen. By showing your baby boomer clients the benefits of homeownership and how easy it is to get the amenities of apartment living without renting, you can keep your client base strong.
Spend Time on Face-to-Face Marketing
Seniors and baby boomers respond the best to face-to-face marketing and networking. From visiting senior centers to grabbing a booth at a community fair, meeting seniors in person is a good way to show that you’re a local expert who can be trusted. These events can also afford you chances to meet other stakeholders in a senior’s moving decision, including children or grandchildren. Located in a community without many good opportunities? Rent a room at your local library or community center and host monthly free seminars on senior housing. You might be surprised how many people are interested.
Explore the Benefits of Homeownership
Homeland Title & Escrow offers a broad range of title services, including complimentary consultations for first-time homebuyers. To learn more about our services, give us a call at (410) 544-6700.