As a real estate agent, your credibility is everything. Without a trustworthy brand to attract and retain homebuyers and sellers, no real estate agent can stay in business. Whether you’re just starting out or a seasoned agent, here are some of our best tips to improve your credibility.
Use Social Media
If you don’t already have a Facebook Business page, now is the time to make one. You should have a professional social media presence that is separate from your personal social media accounts. The more professional and authoritative your posts are, the more that homebuyers and sellers searching for an agent will trust you.
Do you have happy customers? Hopefully, the answer is yes! Word of mouth remains the most powerful form of marketing, and it also validates your skill and expertise. Showcasing client feedback on your website, in marketing materials and on your social media will improve your credibility in an instant.
Give the Right Information
It might sound silly, but many real estate agents don’t take the time to update contact information across all platforms and lose customers as a result. In order to get leads, you need to be directing interested people to the right place. When updating your phone number, email or URL, you should update it on all of the following:
- Facebook Business page
- Your website
- Zillow/Trulia/Realtor/etc. profiles
- Business cards
- Email signature
- Any other social platforms
Keep Your Branding Consistent
Just like you should keep your contact information consistent, you also need to keep your branding cohesive. You should have an accurate and consistent biography, visual branding, messaging and call to action. All of the following marketing materials should look like they belong to the same real estate agent—you!
- Domain name
- Social media platforms
- Signage and banners
- Flyers and brochures
Know Your Stuff
One of the best ways to improve your credibility is knowing a great deal about the home buying and selling process. That knowledge goes beyond neighborhoods and into more nuanced areas, like title insurance. An agent who can quickly explain why title insurance is so important, what policies need to be procured and what will happen if a title issue is discovered will have more authority and credibility than an agent who cannot. Learning is a constant process, so don’t be ashamed if you don’t know something right away! Instead, surround yourself with great partners like Homeland Title & Escrow.
Improve Your Credibility with Homeland Title & Escrow
Homeland Title & Escrow offers a broad range of title services, including complimentary consultations for first-time homebuyers. To learn more about our services, give us a call at (410) 544-6700.